Who We Are
When In Africa Travel and Tours is a boutique, Cape Town–based tour operator offering carefully curated journeys across Southern Africa. We bring a fresh, enthusiastic perspective to travel, grounded in genuine affection for the places we explore and the people who make them special. Our team blends local expertise with a heartfelt approach, ensuring every guest feels welcomed, informed, and valued.
What Sets Us Apart
Our tours go beyond sightseeing — they reveal the rhythms, stories, and cultures that define Africa. Whether through heritage exploration, nature encounters, or engaging with local communities, we create space for moments that feel authentic, warm, and meaningful. We want every traveller to walk away with a deeper connection to this continent.
Our Promise
- Thoughtfully designed itineraries
- Passionate, knowledgeable guides
- Warm, personal, guest-focused service
- Safe and reliable travel experiences
- Tours that uplift and support local communities
Meet the Founder
Hi, I’m Elena — the professional tour guide and heart behind When In Africa Travel and Tours.
My journey in tourism grew from a deep love for African history, diverse cultures, and the breath-taking landscapes that make this continent so extraordinary. After spending years exploring Southern Africa, studying its stories, and introducing visitors to the places I care about, I felt inspired to create something more personal: a company built on passion, authenticity, and meaningful connection.
I founded When In Africa so guests could experience the continent the way I do — not only through what they see, but through the people they meet, the heritage they discover, and the moments that stay with them long after the journey ends.
I work alongside a team of professional guides who share the same spirit and dedication. Together, we show you Africa with heart, honesty, and enthusiasm — the way we see it, the way we love it.
My promise to every guest is simple:
You will be welcomed like a friend, guided with care, and invited to experience the real Africa — its warmth, its wonders, and its authentic beauty.
Our Mission
Our mission is to craft exceptional journeys that immerse travellers in the true essence of Southern Africa—sparking curiosity, fostering meaningful connections, and inspiring a deep appreciation for every moment. From Cape Town and Kruger to Zimbabwe, Zambia, Namibia, and Botswana, we design unforgettable experiences that showcase the region’s extraordinary diversity and beauty.
How We Do It
Every tour is intentionally crafted to balance learning, adventure, and enjoyment. Through responsible travel practices, warm service, and engaging interpretation, we strive to build lasting relationships with our guests and deliver experiences they’ll want to share — and return for.
What You Can Expect
Authentic moments
Meaningful experiences
Travel that lets you truly feel Africa